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Why It’s Important to Know What Your Brand Sounds Like
The idea of having a distinct sound that people associate with a brand is not a new concept. For many years, businesses large and small that used radio and television ads to reach their target audience...
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The Technology Is Now Available, but Should Your Business Use It?
We are currently witnessing advancements in technology that are improving the way that we understand the human race and the world that we live in. This new technology brings with it ethical dilemmas...
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The Future of Shopping: A Shopping Cart With a Recommendation Engine
Retail experts know that when customers use shopping carts in brick-and-mortar stores it increases the average number of items sold per transaction. It is therefore not surprising that stores are...
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Cashless Stores: Ahead of Their Time or Just Bad for Business?
For years now, many experts have predicted the demise of cash. Those who make these predictions are encouraged when companies like Apple report increased usage of proximity mobile payments. In fact,...
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The Future of the Retail Sales Associate—Another Reason Why Retailers Need to...
The way customers shop, in general, is changing with more and more customers going online to research and buy products. Furthermore, smartphones have also modified the way customers shop in...
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Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online
It has been well documented that consumers often turn to their smartphones while shopping. In fact, according to a study conducted by Salsify in September of 2016, 77% of all shoppers report using...
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How Smartphones Will Influence the Future of Visual Merchandising and Store...
It has been over a decade since the iPhone was first introduced to the world. In that time, smartphone use has skyrocketed. In fact, Deloitte expects smartphone penetration to approach 90 percent in...
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The Importance of Photo-Worthy Visual Merchandising and Store Design
For years, retailers have obsessed over every detail of the brick-and-mortar store, with the goal of optimizing the shopping experience to get customers to spend more money. Store designers would...
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Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)
“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the...
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You Might Not Look at a Mirror the Same Way Again
In the retail environment, it is common to see a mirror or two located near items that are for sale. However, the reason for the location of these mirrors might not be as obvious as you might expect....
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A New Study Finds That Improving Customer Satisfaction Really Is Good for...
For years, marketing consultants have said that improving customer satisfaction is the key to success. However, while most business leaders would agree that customer satisfaction should be a top...
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In Retail, the Best Price Is Not Always the Lowest
Whether in a brick-and-mortar retail store or on a retailer’s website, the price charged for the products or services sold will have an effect on sales. However, sometimes the retailer with the lowest...
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Macy’s Is Moving Toward the Future of Retail With RFID and Artificial...
Macy’s is once again leading the charge into the future of retail. Earlier this year, Macy’s announced that it was expanding its use of item-level RFID technology to increase the accuracy of its...
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Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon
For a while now, marketers have debated about whether or not it is a good idea to use Snapchat to market a brand’s products or services. However, in recent months, the app that is known for its...
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A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your...
By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App...
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Low- or No-Tech Solutions for Retail Loss Prevention
While the estimates vary by source, the fact is retailers lose a lot of money each year as a result of theft. According to one source, United States retailers are losing $60 billion a year due to...
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Product Packaging—Valuable Real Estate in a Mobile World
The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book,...
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Added to the Watch List: Dynamic Pricing in Brick-and-Mortar Stores
Price, along with product, promotion, and place is one of the parts of marketing that E. Jerome McCarthy included on the list four P’s that he used when he expanded on what Neil Borden coined as the...
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Showrooming, Webrooming, and the New Reality of Omni-Channel Retail
A few years ago, some retail experts speculated that mobile phones and online retailers would put many brick-and-mortar stores out of business. They thought that these brick-and-mortar stores would...
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Customers Love Coupons, but Hate the Fine Print
There is a lot of evidence out there that coupons help drive sales. Customers like coupons. I’d even go as far as to say that customers love coupons. They love to receive them and the love to use them....
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